free video editing software- Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition.
Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase.
In fact, according to online publication Small Business Trends, ecommerce product videos can increase conversion rates by up to 144%.Below, further compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each entrepreneur has their own specific needs, so improved run down some of the most useful features of each tool.
Best free video editing software for desktop
There'S A Lot OF desktop-based editing software Available for Businesses Looking to create promotional videos. The biggest advantage of free video editing software for desktops is that they tend to have more features than most mobile video editing apps.
If you're looking to edit your promotional videos on a budget, Czech Out Our List OF Free Video Editing Software You can edit the long-form content for YouTube, your ecommerce site, and a variety OF other platforms:
1. OpenShot
Features include:
- Unlimited layers for watermarks, background videos, and audio tracks
- Customizable title-card templates
- Drag-and-drop functionality for easily adding video, audio, or image files
- Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
- Powerful key-frame animation capabilities for creating animated videos
- Available for: Windows, Mac, and Linux
2. VSDC Free Video Editor
Features include:
- Color-correction tools for a more professional look
- A full suite of transitional effects
- Easy-to-use image filters, similar to what you’d find on Instagram
- Mask tools for hiding, blurring, or highlighting specific elements
- Social media link for sharing videos on Facebook, YouTube, Instagram, Twitter, and Vimeo
- HEVC/H.265 (an advanced video-compression standard), for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files
Available for: Windows
3. Movie Maker 10
Features include:
- Auto-preview tool for edits and effects
- Auto-movie options for creating customizable cuts of your video clips
- Animation tab to easily add music, titles, and credits
- Available for: Windows
4. Lightworks
Features include:
- High-quality simple trim functions for fast and precise video editing
- Speed optimization, letting you continue to edit while importing new content
- Multicam editing for syncing clips from multiple cameras
- Real-time team project sharing with full control over which user has editing access
- Easy sharing of videos with fast export to YouTube, Vimeo, Facebook, and Instagram
- Supports a wide range of video formats
Available for: Windows, Mac, and Linux
5. Shotcut
Features include:
- Support for the latest audio and video formats via FFmpeg, the leading multimedia framework
- Native timeline editing, which allows users to import video files directly into their project file rather than a media library
- Multi-format timeline for mixing and matching resolutions and frame rates within a project
- Advanced audio filters like balance, bass and treble, bandpass filters, compressor and more
Available for: Windows, Mac, and Linux
6. Blender
Features include:
- Path-tracer engine for realistic rendering of animated objects
- Advanced rendering processes to speed up the saving and exporting of your project
- Option to code game logic into the software for video game development
- Advanced character animation tools for realistic kinematics
- Extensive library of visual effects and vignettes
- Available for: Windows, Mac, and Linux
7. HitFilm Express
Features include:
- Professional grade video editing
- Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
- Unlimited video and audio timeline track creation
- An adaptive trimmer that lets you re-trim your clips after adding them to the timeline
- Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project
- Audio mixer for fine tuning sound for professional quality output
- Various transition options, such as push, zoom, and dissolve
- Available for: Mac and Windows
8. DaVinci Resolve 16
Features include:
- Dual timeline for quick navigation, cutting, and trimming
- A dedicated trim interface that gives you the ability to edit in minute detail
- Intelligent auto-editing that syncs audio and visual clips for you
- Built-in tools for picture-in-picture effects, retiming, stabilization, dynamic zoom, text, and audio
- Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
- High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow-down clips
9. VideoPad
Features include:
- Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
- Pre-made, customizable transitions for polished professionalism
- Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software
Available for: Windows
10. iMovie
Features include:
- Support for 4K resolution, allowing users to create cinema-quality films
- Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
- Dozens of studio-quality title animations for professional-looking credits
- Stylish, contemporary video filters built for specific film genres, such as western and sci-fi
- Built-in music, sound effects, and voiceover recording so that your sound and picture editing are always consolidated
- Speed controls that let you make high-octane action scenes faster and sports highlights slower
Available for: Mac
11. Quik
Features include:
- Ability to add photos
- Professional time-lapse sequence creation
- Access to 100-plus royalty-free songs
- Automatic synching of videos to music
- Artificial Intelligence (AI) editing assistant
- Variety of fonts and emojis
- Available for: iOS and Android
Price: Free. You can upgrade to GoPro Plus, which offers a larger music library and premium technical support, for $4.99 per month with a 30-day free trial.
- OpenShot. Best simple video editor for beginners. ...
- VSDC Free Video Editor. Top free video editing software with full editing suite. ...
- Movie Maker 10. Good free video editing software for Windows. ...
- Lightworks. ...
- Shotcut. ...
- Blender. ...
- HitFilm Express. ...
- DaVinci Resolve 16.